About
Building Balance in the Age of AI
Where technology meets responsibility. Where communities find their voice.
The Challenge We Face
Data centers are reshaping communities across America. As these facilities multiply to power our AI-driven future, they bring jobs and innovation-but also consume massive amounts of electricity, water, and land.
A single data center can consume as much electricity as 50,000 homes and millions of gallons of water daily. A single AI training run can emit as much CO2 as five cars over their entire lifetimes. The average tech team of 25 generates 12,500 kg of CO2 annually just from cloud infrastructure and AI tools-equivalent to 31,250 miles driven.
While data centers generate tax revenue, the environmental cost is rarely addressed-and local communities have little say in how to offset these impacts. Data center electricity demand is projected to triple by 2030, yet communities from rural Iowa to suburban Virginia are seeing grid strain while schools lack basic climate infrastructure.
How Your Offset Creates Systemic Change
When you purchase offsets for your team's digital carbon footprint, you're not just neutralizing emissions-you're funding a movement.
20% Immediate Impact for You
Through CNaught, your purchase immediately retires verified carbon credits equal to your digital footprint. You receive official certificates documenting your offset-taking responsibility for your own impact while the community projects you're funding develop.
40% Funds Community Carbon Projects
Your offset purchases directly fund local projects in data center communities: solar installations, urban forestry, regenerative agriculture, and watershed restoration. All tiers contribute to our Community Carbon Fund, and Leader tier subscribers receive voting rights-quarterly, when we reach funding thresholds of $50,000+, they vote on which vetted projects to fund. These projects then generate verified carbon credits that data centers can purchase, creating a local carbon market.
40% Drives Data Center Accountability
We use these funds to organize events, advocate for municipalities to require data centers to purchase carbon credits from the community projects YOU helped fund, and work directly with local governments on renewable energy policy. This creates a full circle: your individual action funds projects that generate credits that data centers must buy, ensuring big tech pays their fair share.
The Full Circle of Accountability
Your individual or company offset purchase starts a chain reaction:
It starts with your accountability and creates a system where big tech must also be accountable.
Ready to start the circle?
Calculate Your Team's Impact →Why Not Traditional Carbon Offsets?
Traditional Offsets
- × Money goes to middlemen & brokers
- × Projects in distant locations
- × No community involvement
- × Zero systemic advocacy
- × Certificate arrives, that's it
- × 30-50% goes to fees and overhead
OffsetOur.ai
- ✓ 40% directly funds local projects
- ✓ Projects in data center communities
- ✓ Leader tier quarterly project voting
- ✓ 40% funds organizing & advocacy
- ✓ Ongoing engagement & impact tracking
- ✓ Industry-standard professional fees only
A Partnership Model, Not Extraction
OffsetOur.ai operates as a public benefit corporation. Unlike traditional offset brokers that extract value, we build partnerships that create shared prosperity:
- Carbon Credits (20%): 100% goes to CNaught for verified offset retirement-zero markup, zero commission
- Community Projects (40%): Funds solar and renewable energy development in partnership with professional developers, municipalities, and nonprofits. We serve as project developers with standard fees (10-15%), while community partners manage implementation and operations
- Advocacy & Operations (40%): Funds organizing, events, and platform work. When advocacy succeeds in connecting data centers with community projects, we enter revenue-sharing agreements with municipal and nonprofit partners-communities benefit from credit sales, and we sustain the advocacy that makes it possible
- Consulting Services: Commercial solar + storage consulting for businesses and municipalities provides additional operational revenue
Our success depends on community success. Revenue-sharing means we only profit when communities profit-that's partnership, not extraction.
Your Brand as a Force for Good
Companies offsetting 2+ tons annually through our Leader tier subscribers receive a custom Climate Player Card-a collectible NFT featuring your logo and verified impact. These cards are distributed to thousands of climate-conscious individuals through OffsetMy.ai, giving your brand organic visibility in communities that care about climate action.
It's not greenwashing-it's proof of real action, backed by verified carbon retirement and community project funding. Your card displays:
15,000+ quarterly impressions: Your Climate Player Card reaches thousands of individuals who collect and trade cards, spreading awareness of your climate commitment through organic engagement.
Real Relationships, Real Change
OffsetOur subscribers gain access to regular in-person and virtual events where climate tech founders, policy advocates, and community leaders gather to build the movement for data center accountability.
These aren't generic networking events-they're strategy sessions where we plan municipal campaigns, connect renewable energy developers with communities, and build the coalitions that create systemic change.
Event sponsorship opportunities available for companies wanting deeper engagement with the movement.
Our Founder's Vision
As the founder of OffsetOur.ai, I bring a decade of experience in commercial solar development, having worked to bring clean energy to hundreds of businesses across the Midwest. With degrees in Agricultural Economics and Environmental Science from UW-Madison, I've seen both the agricultural roots of these communities and the rapid tech transformation they're experiencing.
My work in solar taught me that businesses WANT to do the right thing when there's a clear path forward. My activism taught me that systemic change requires both grassroots organizing AND economic incentives. OffsetOur.ai is where those two worlds meet.
I spent years trying to sell clean energy to data centers. I learned their language, their economics, their decision-making processes. And I realized: they'll never voluntarily offset their impact unless communities have leverage. That's why 40% of your subscription funds organizing-because advocacy creates the pressure that makes accountability inevitable.
"We can build data centers AND forests. We can advance AI AND community resilience. We can embrace the future AND protect our planet. But only if we demand balance. Only if we offset the harm. Only if communities have a voice."
Mariella, Founder & CEO
B.S. Agricultural Economics & Environmental Science, UW-Madison
Commercial Solar Developer - Climate Activist & Organizer
Who This Is For
Tech Companies
Take responsibility for your team's AI and cloud infrastructure impact while building brand credibility with climate-conscious talent and customers.
Local Businesses
Support your community's environmental future while demonstrating local commitment and accessing IRL networking opportunities.
Municipalities
Gain leverage in data center negotiations and access consulting on grid stability, renewable energy, and community benefit agreements.
Individuals
Offset your personal AI usage (ChatGPT, Claude, etc.) and support grassroots organizing for data center accountability.
Join the Founding Cohort
Launched Summer 2025 - Founding member spots still available
Why join now? We're in our first few months and founding cohort members aren't just customers-you're partners in building this movement. Your feedback shapes the platform, your votes determine the first projects, and your commitment proves to municipalities that communities want data center accountability.
Join the Movement
Whether you're a local business wanting to support your community's environmental future, a municipality seeking leverage in data center negotiations, or an individual taking responsibility for your digital footprint-you belong here.
Together, we're not just offsetting carbon. We're building a model for how communities can thrive alongside technological progress. We're proving that environmental externalities don't have to be ignored-they can become opportunities for positive change.
The Path Forward
We're at a pivotal moment. AI and data centers will continue expanding-that's inevitable. But whether they do so responsibly, whether communities benefit, whether we offset the environmental impact-that's still being decided.
OffsetOur.ai is here to tip the scales toward balance, accountability, and community empowerment.
Ready to Create Balance?
The future of technology doesn't have to cost us the Earth.
Where technology meets responsibility. Where communities find their voice. Where we build the future without sacrificing our planet.